Search Engine Optimization
SEO, or search engine optimization, is the process of presenting yourself and your website as the most important and relevant choice for search engine users who are searching the Internet for information about a given topic – buying a home, for instance. Basically, you need to convince Google and the other search engines that your website deserves a better ranking in the search results because you are doing a better job of giving searchers what they are looking for.
- Claim and create your Google+ Local listing and page. Be sure to take advantage of every marketing opportunity Google offers you to promote your business, such as photos and videos.
- List your business information with as many relevant directories as possible, such as Yelp and YellowPages.com. Make sure that your information is identical across all directories; a simple discrepancy could cause your listing to get flagged.
- Create a steady flow of fresh and informative content for your website at regular intervals.
- Take advantage of the video revolution by featuring videos on your website. According to MarketingSherpa, a video on your landing page will make it 53 percent more likely to show up on the first page of the search results.